Subject Index
 

This Company Profile provides key details and analysis of Eastman Kodak, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

Eastman Kodak Company ran one of the largest advertising campaigns in its history to publicize the Advanced Photo System (APS), a new type of camera, film, and related products developed jointly by Ko ...

In the early 1990s Kodak, the venerable photo products company, found itself in increasing difficulties. Despite a long history of pioneering products and dominating the market, the company was u ...

In the mid-1990s the Eastman Kodak Company was not just the leading manufacturer of photographic film, paper, and chemicals; it was listed as one of the top companies in America. In both 1996 and 19 ...

One of the most successful brands in the history of the United States, Eastman Kodak Company, whose founder had invented popular photography in the 1880s, was slipping as it entered the twenty-first ...

As 2005 dawned, Kodak's brand still sorely lacked the digital and innovation credentials it needed to compete in the new realities of the digital marketplace. By broadening its definition of itself an ...

2005 presented a grave challenge to Kodak. It needed to drive revenue and update its brand image - but without the benefit of new products to effect the transition. This is the story of how, by levera ...

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact ...

The author, from the Eastman Chemical Company, describes how Spectar Copolyester and Eastman Speciality Plastics were launched in the USA as identifiable brand names using co-op promotions.

This 1998 DMA ECHO entry was created by J. Walter Thompson Direct for Eastman Kodak. Advanced amateur photographers represent a small but important portion of the total film using population for Kodak ...

This 1998 DMA ECHO entry was created by A. Eicoff & Company for Eastman Kodak. The three-fold challenge for this campaign was to generate profitable direct response sales, affect retail distribution a ...

This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Health Imaging Division. Kodak relies upon an extensive network of independent medical supply dealers to sell and dis ...

This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Printing and Professional Imaging. One of the newest entries to the imagesetting market is the red laser diode images ...