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Award-winning case study
1.
Demand Broadband - Making supply match demand
Chris Butterworth, Ben Dansie and Francesca Brosan, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This is a textbook regional and small-budget marketing case study covering a unique range of media and reporting a broad series of effects. In 2002, the East of England Development Agency decided to p ...

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Paper
2.
Driving demand for broadband
Francesca Brosan, Admap, November 2003, Issue 444, pp.38-40
Francesca Brosan, Omobono, describes how the East of England Development Agency persuaded telecoms companies to provide broadband access to the communities it served. This involved an imaginative inte ...

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