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Case Study
1.
East Midlands Electricity: 'I don't know how Victoria Wood took over from Brian Clough'
Account Planning Group - (UK), Creative Planning Awards, 1993
East Midlands Electricity’s long-running campaign starred colourful football manager Brain Clough. However, looming privatisation combined with changes in the market led to a re-evaluation of the stra ...

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Case Study
2.
Advertising Storage Heaters - The Contribution to Profitability
Ken Jones, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986
East Midlands Electricity Board (EMEB) campaign, 1984-6, to encourage the sale of storage heaters, part of the national 'Marketing for Recovery' programme of the electricity supply industry introduced ...

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