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Award-winning case study
1.
E & P Loans: A Classic Case of Success
Stephen James Chandler, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
E&P Loans were launched in 1985 by direct mail to named professionals, aimed at a small niche of good credit risk customers. By 1987, they were facing intense competition from other lenders with famil ...

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E & P Loans

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