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Case Study
1.
Electronic Data Systems: Cat Herders campaign
Frank Caso, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.501-504
Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry, by the end ...

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Award-winning case study
2.
EDS: Cat Herders
New York American Marketing Association, Effie Awards, 2001
Using the metaphor 'herding cats' which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. 'Cat Herders' brilliant ...

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