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Profile
1.
Company Profile: DirecTV (UK)
Company Profile in association with Adbrands, November 2009
This Company Profile provides key details and analysis of DirecTV, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

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Case Study
2.
DirecTV Group, Inc.: Celebrities Read Fan Mail To Directv (Become A Directv Fan Now) campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.447-450
In June 2003 the DirecTV Group, Inc., provider of satellite television, launched a new marketing campaign featuring commercials with A-list Hollywood actors giving dramatic readings of actual fan lett ...

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Case Study
3.
DirecTV/Sting Concert Tour Promotion
Lori Chee and Michael G. Mueller, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by BI Performance for DirecTV. As a result of increased competition, DirecTV needed to find new promotional strategies to improve sales. Research showed that demonstrat ...

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Subjects
C & A Brazil

Cable Communications Assoc

Cadbury

Cadbury Adams

Cadbury Schweppes

Cadbury Schweppes Americas Beverages

Cadillac

Cafédirect

Caixa Catalunya (Spain)

Caja Vital Kutxa (Spain)

Calder's

Caledonian MacBrayne

California Culinary Academy

California Department of Health Services

California Milk Advisory Board

California Milk Processor Board

California State Lottery

California Travel and Tourism Commission

Californian Raisins Advisory Bd

Calvin Klein Cosmetics Company

Calyx & Corolla

Cambridge Savings Bank

Camelot

Cameron & Co

Camp Oochigeas (Canada)

Campari

Campbell Distillers

Campbell Soup Company

Camper shoes

Canada Dry Mott's Inc

Canada Post Corp

Canadian Airlines International

Canadian Blood Services

Canadian Diabetes Association

Canadian Direct Insurance

Canadian Egg Marketing Ag'cy

Canadian Film Centre

Canadian Football League

Canadian Tire Acceptance Ltd

Canal Plus

Cancer Association of S Africa

Cancer Relief Macmillan Fund

Cancer Research

Cancer Research F'dation (US)

Candie's Inc.

Canon

Canon France Imprimeur

Cantel and Canadian Tire Acc.

Cantrell & Cochrane

Capital G Bank

Capital One

Cara Operations

CareerBuilder

Cargill Hybrid Seed

Cargill Salt Division

Cargill, Inc.

Caribou Coffee Company

Carland

Carlo Rossi

Carl's Jr

Carlsberg Importers

Carlsberg Sweden

Carlsberg Tetley

Carlson Marketing Group

Carlton & United Breweries

Carlton United

Carnival Corporation

Carolina Beverage Company

Carol's Linen

Carrefour

Carrick Jewellery

Carter Center, Inc.

Carters

Carters (New Zealand)

Cartoon Network

Cash Converters

Cashmere toilet tissue

Casino di Venezia

Castrol

Catalan Financial Savings Bank

Catalyst Direct

Caterer.com

Cathay Pacific Airways

CBS Television

CC Soft Drinks

CCH Incorporated

Cellco Partnership

Cellnet

Celtics Ltd Partnership

Center Parcs

Centex Destination Properties

Centra Healthcare

Centraal Beheer Achmea

Central Office of Information

Central Television

Centrum Vitamins

Century 21

Cepsa

Ceuta Healthcare

Channel 4 Television

Channel 5

Charities Board

Charles Schwab

Charlton Athl. Supporters Club

Charter Pacific Bank

Chase Manhattan Bank

Cheese Information Service

Cheltenham & Gloucester

Chemical Bank

Chemistry.com

Chesebrough Pond's

Chess Team

Chessington W'ld of Adventures

Chevrolet

Chevrolet Tahoe

Chevron Corporation

Chevy Chase Bank

Chick-fil-A

Child Cancer Foundation

Childreach

Children's Hearings (Scotland)

Children's Medical R'sch Inst

Children's Memorial Hospital

Children's Wish Foundation Int.

Chiltern Railways

China Union Pay

Chivers Hartley

Chocoladefabriken Lindt & Sprüngli AG

Christian Aid

Christian Children's Fund

Christie Hospital (UK)

Chrysler

Chupa Chups

Church & Dwight

Church Bulletin Service

Church's Chicken

CI Consultancy (Ireland)

Cía Cervecerías Unidas SA

CIBA (Argentina

Ciba Consumer Pharmaceutical

Ciba Geigy Australia

CIBC (Canada)

CICA

CIGNA

CIGNA HealthCare

CIGNA Insurance Asia Pacific

Cincinnati Bell Enterprise Co.

Cingular

Cirque du Soleil

Cisco

CIT Group

Citibank

Citigroup

Citizens' Bank

Citroen

Citroën UK Retail

City of Hope

City of Manchester

City View Aprtment Homes

Civil Service Motoring Assoc.

Civil War Trust

CKE Restaurants

Clairol

Clarian Health

Clarin

Clarks

Clean Up Australia

Clearnet

Clerical Medical Investment Grp

Cleveland Unlimited Inc.

Club Med Sales Inc

CM Partners

CMI Cable (Ireland)

CNN

CNS Inc

Coastal Boot Company

Coca Cola Company

Coca-Cola Amatil

COI / Home Office

COI/Department of Health

COI/Dept of Environment

COI/Dept of Health

COI/Dept of National Savings

COI/Dept of Work and Pensions

COI/DfES

COI/Dir. of Army Recruitment

COI/Treasury

Coleman Natural Beef Products

Colgate Palmolive

Collaboration to AdoptUsKids

Collagen Biomedical Corp

Colman's of Norwich

Colombo Shopping Center

Colonia Versicherung

Colonial State Bank

Color Line Scandinavian Cruise and Ferry Company

Columbia House

Columbia Sportswear Company

Columbia Tristar

Combe International

Comcast Cellular Comms

Comic Relief

Commercial Radio Australia

Commission on Presidential Debates

Commonwealth Bank

Commonwealth Dept of Finance

Commonwealth Dept of Health

Commonwealth of Pennsylvania

Compaq

Comparethemarket.com

Compass Group

Compton & Woodhouse

CompuServe

Computer 2000 Deutschland

Comverse

ConAgra Foods

Conde Nast Publications (UK)

Conectiv

Confetti.co.uk

Conrad Jupiters

Conseco, Inc.

Constellation Brands

Construction Information Group

Continental Airlines

Continental Tyres

Conwood Company

Co-op

Cooperative Bank

Co-operators Group (Canada)

Coors Brewing Company

CoreStates Bank of Delaware

Cornhill Direct (UK)

Cotton Incorporated

Couche-Tard

Courage

CourierPost (New Zealand)

Courts Administration Authority, S Australia

Courts Furnishers

Cousteau Soc

Covad Communications

Covenant House

Cow & Gate

CP Comunicacion

CPC

CPS Direct

Cracker Barrel

Crate & Barrel

Crawford Communications

Creative Publications

Credential Services

Credit Suisse

Crest Fruit Company

Crimestoppers Northern Ireland

Crookes Healthcare

Crosse & Blackwell

Crown Berger

Crown Dilmun

Crusiad (Scotland)

CSA

CSR Refined Sugars Group

CSX Intermodal

CTBC Telecom (Brazil)

Ctitcorp Diners Club

Cuisine Publications

Cumbria Tourist Board

Cunard

Curtis Fine Papers (Scotland)

Cussons

CVS/Pharmacy

CWS Retail

Cyan World, Inc.

Cyanamid de Argentina

Cystic Fibrosis Foundation

Daewoo

Daily Mail & General Trust

Daimler AG

Daimler Benz A-Klasse

Daimler Chrysler

Daimler-Benz Aerospace

DaimlerChrysler Aerospace

Dairy Council

Dairy Crest Group

Dairy Farmers of Canada

Dairy Management Inc.

Danby Windmill

Danish Bacon & Meat Council

Danish Cancer Foundation

Danish Dairy Board

Danone

Dansk Shell

Darden Restaurants

DataListas

Datek

David Panzer Productions

Davidson Development and Hillman Properties

Days Inn

DB Breweries

DCSNET Comunicacoes

De Beers

De Bruyckere

De Standaard

De Tijd (business newspaper)

Dean Foods Company

Dean Witter Discover Card

Debenhams

Deere Credit Services, Inc.

Defa Lifewear

Defenders of Wildlife

DEFRA

Deichmann

Del Gro

Del Monte

Dell Computer

De'Longhi SpA

Delta Airlines

Demand Broadband

Democratic National Committee

Department of Health and Ageing

Department of Tourism, Culture and Recreation (Canada)

Department of Work and Pensions

Dept for Education & Empl

Dept for Education & Science

Dept for National Savings

Dept of Community Services & Health

Dept of Courts

Dept of Economic Growth (NI)

Dept of Employment

Dept of Environment (incl. N Ireland)

Dept of Environment, Heritage and Local Government, Republic of Ireland

Dept of Health

Dept of Labour

Dept of Naval Recruitment

Dept of Social Security (UK)

Dept of Transport

Dept of Transport, Republic of Ireland

Dermtak Pharmaceuticals

Derwent Valley Foods

Desjardins

DETR

Detroit Pistons

Detroit Zoological Society

Deutsch Inc.

Deutsche Postbank

Deutsche Telekom

DHL Express (USA) Inc.

DHL Holdings (USA) Inc.

DHL Worldwide Carrier

Diabetes UK

Diageo

Diageo Australia

Diageo Hellas

Diageo Ireland

Dial Corp

Dial-a-Mattress

Diamond Foods, Inc.

Diamond Trading Company

Digital Direct

DIM

Diozese Graz-Seckau (Austria)

Direchtech

Direct Holidays

Direct Line Insurance

Direct Mktg Assoc (UK)

Direct Mktg Verband Osterreich

Direct Seguros (Spain)

Directech, Inc.

DirecTV

Dirt Devil, Inc.

Disability Rights Commission

Disabled American Veterans

Discover Financial Services

Discovery Channel

Discovery Communications, Inc.

Disney World

Disneyland Paris

Diversified Investment Advisors

DKNY, Calvin Klein, Levi, Gap

DMA

DMA UK

DMG

Dobedo.co.uk

Doctor's Associates

Dodger Productions

Dogs Trust

Dole Food Company

Dolly Magazine

Domestic Electronic Rental

Domino's

Double Take Documentary Film Festival

Douwe Egberts

Dow Agrosciences Ind. (Brz)

Dow Chemical Company

Dow Corning Corp

DowElanco

Dr Pepper

Dr. Seeger

Dreyer's / Nestle Ice Cream

Drug Free PA

drugstore.com

Drummond Park

DSW Shoe Warehouse

DTI

Duck Head Apparel Company

Dulux Paints

Dundee University

Dunfermline Building Soc

Dunlop Slazenger International

DuPont

Duracell

Dutch Ministry of Justice

Dutch Post Mediaservice

Dynatron Radio

Dyslexia Institute

Dyson