Warc index
 

New TV (2000) campaign for Daewoo, whose earlier lead on customer service was being eroded. Focus on safer driving, offering free driving lessons through the IAM. Large improvements in awareness and i ...

Out-spent and out-distributed by its larger competitors, Daewood has established itself as one of the all time Australian launch success stories. Two key factors are attributed to its success. First ...

The brand Confetti.co.uk needed to build awareness of both brand and its personality quickly and efficiently among a key target of busy working women in their late twenties and early thirties. The su ...

Objectives To make an unfamiliar brand name familiar, quickly; separate the marque from a host of other 'sexy urban run-arounds'; and create a brand personality strong enough to overcome Australians' ...

Daewoo's launch into the United Kingdom has been the most successful since records began. This has been achieved by breaking many of the long-established rules of car marketing, one of which concerns ...

In April 1995, Daewoo could have been just another anonymous Korean manufacturer launching into an overcrowded marketplace. Daewoo ignored the traditional dealership structure and instead opted to sel ...

Silver prize winner. Car launch TV advertising that broke the rules, 1995-6. Innovation: to dispense with dealers altogether, based on qualitative research into customer dissatisfactions. Advertising ...

Daewoo has achieved the most successful launch in the history of the UK car market. Its success demonstrates the virtues of bravery and focus. Daewoo organised an entire company around a central, cons ...