Subject Index
 

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities. This research was groundbreaking in a number of ways and ...

1994-5 Army recruitment campaign using TV and press. Planning, strategy and supporting research evidence discussed. Results of the campaign not discussed.

Campaign (1991) to raise awareness of solvent abuse among parents and encourage them to talk about solvents with their children (8-16). Small budget. TV campaign involved use of statistics on child de ...

1993 television and magazine campaign for COI against solvent abuse. Focused on mothers with children aged 8-16. Approach adopted and reasons for it discussed. No discussion of effects.

Electricity privatisation campaign, 1991. Campaign rationale and strategy discussed. TV, press and posters used. Campaign phases were: 1) announcement; 2) built awareness and communicated detail, prom ...

1989 campaign for the DSS (Department of Social Security), to inform people eligible for Family Credit (launched 1988) and persuade them to claim. Research showed two fundamental barriers: lack of awa ...

Campaign for the Data Protection Registrar, to inform people of their rights under the Data Protection Act, 1984, and explain how they could exercise them. Phase 1, 1988-9, involved 3 bursts in nation ...

Two campaigns 1986-88 to educate the public on the dangers of AIDS: the general multi-media campaign `Don't Die of Ignorance', 1986-7, followed by a much more tightly targeted campaign focused on intr ...

1987 campaign for `Restart', a Government employment initiative, to advertise Jobclubs to the long-term unemployed. Brief history and description of Jobclubs given; the idea was imported from America. ...

1987 TV campaign (Department of Transport) to discourage drinking and driving. This Government advertising had run since 1976, but for two years (1985-6) had been off television. The advertising had t ...

Describes TV campaigns 1983-1986 against TV licence evasion. The reasons behind evasion, and the points the advertising had to make to deter evaders, are discussed. 1982-3 `blitzkrieg' campaign used T ...

1984-5 campaign by the Department of the Environment to promote the Royal Palaces for tourism. Decided to put whole effort behind one of the palaces, Kensington Palace. Campaign used London Undergroun ...

1983 follow-up to the 1982 home protection campaign (one of the 1982 first prize awards). Repeated the same two commercials as in the test market, also national press. Two bursts, schedules for Februa ...

Home Office / COI campaign to reduce accidents from chip pan fires, 1976-84. The thinking behind the advertising strategy is discussed: how focusing on what to do if a fire occurs is also a way of ale ...

1980 campaign to promote pedal cycle safety. Casualties had been worsening steadily since 1975, and children were most vulnerable (statistics charted and explained). Campaign aim was to change the att ...

Campaign (1981-2) to improve the security of households by encouraging the installation of window locks. Background: burglary statistics. Advertising strategy explained: an emotional approach, based o ...

1978-80 campaign for RAF recruitment. The strategy and objectives are described. Display and classified press advertising was used (black and white). Analysis of enquiries shows a correlation between ...