Warc index
 

Campaign in 1998 by AMV.BBDO for BT Cellnet `U' launch. Brief was to launch a new pre-pay product in 12 weeks, to regain market leadership for Cellnet. Campaign development described chronologically. ...

This paper tells how planning brought about the development of a meaningful, well-liked brand, in a cluttered market, mistrusted by consumers. In so doing, planning also provided the catalyst for chan ...

Cellnet introduced its 'Callback' service on its mobile phones in 1991. The aim of the campaign by GGT Advertising was to launch the new service to the public and to encourage customers to subscribe t ...