Warc index
 

This Company Profile from Euromonitor provides key details and analysis of Carrefour SA. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands,

This paper is a brief case study of Le Mois Magique, a key annual celebration and sales event with promotions and a game of the same name. To attract the public's attention, the aim was to adopt a cre ...

This brief case study discusses the “One Cart per minute” live hypermarket game, that every minute gave customers the chance to buy whatever they wanted and take it away for free. Winners were then br ...

Carrefour's planned 1994 birthday celebration had a strong promotional theme with the prime objectives being to increase the number of customers while reinforcing the low price image. The results saw ...