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Award-winning case study
1.
CareerBuilder.com: Street Teams
New York American Marketing Association, Bronze, Internet Products & Services, Effie Awards 2007
With a focus on the use of Street Teams, CareerBuilder looked beyond traditional communications and tried to engage consumers, and encourage them to interact with the brand. Street team members were d ...

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Case Study
2.
CareerBuilder Inc.: Time To Move On campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.281-284
By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose ...

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Award-winning case study
3.
CareerBuilder: Working with monkeys
New York American Marketing Association, Gold, Effie Awards, 2006
CareerBuilder.com is the largest job website in the US, with more job seekers and job postings than Monster and Yahoo! HotJobs. But the brand trailed in the critical race for unaided awareness - a pos ...

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