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Award-winning case study
1.
CANAL + (France) - Desperate Housewives - husbandsforsales.com
Promotional Marketing Council, Silver, PMC European Awards 2006
This short paper is based around the attempts of Canal+, the first French pay per view TV Channel, to generate interest in the new series of “Desperate Housewives”. To do so, it created a new website, ...

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Award-winning case study
2.
Canal+ For Hotels
Federation of European Direct Marketing, Best of Europe, 1998
The aim was to attract new hotels nationwide to become clients of CANAL+. The campaign consisted of four deliveries sent to hotel managers over four days and containing chocolates, sparkling wine, a f ...

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Case Study
3.
Ole - Wave - Casting
Jose Manuel Oyarzun and Carolina Martin Zamora, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CP Comunicacion for Canal Club (Spain). The objective of this multimedia campaign was to encourage Canal Club members to request special thematic catalogs (foot ...

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Case Study
4.
Canal Plus Hotels Campaign
Carlos Arambarri and Pablo Alzugaray, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by CP Comunicacion for Canal Plus, the leading pay television channel in Spain. The objective of this direct mail campaign was to capture hotels as collective subscribe ...

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Case Study
5.
Launch of Canal Club to Professionals
Jose Manuel Oyarzun, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by CP Comunicacion for Canal Club. Canal Club is a free and exclusive club created by the Spanish-based pay television channel Canal+. Canal+ subscribers ...

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