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Case Study
1.
'RSP Marketing Tools'
David Fowler and Peggy Kat, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Publicis Direct for Canada Post Corporation. Investment institutions, specifically RSP (Registered Savings Plans) managers spend over $100 million annually in C ...

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Case Study
2.
Directly Speaking
David Fowler and Christina Marchant, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Publicis Direct for Canada Post Corporation. Direct mail accounts for 23.8 % of the estimated $11.1 billion spent on advertising in Canada. In order to capture ...

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Case Study
3.
'A Close-Up Look at One to One Marketing'
David Fowler and Peggy Kat, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Publicis BCP Direct for Canada Post Corporation. Addressed Admail competes with all forms of advertising. Despite a favorable trend towards using direct mail, Addres ...

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