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Profile
1.
Company Profile: Campbell Soup Company (US)
Company Profile in association with Adbrands, July 2008
This Company Profile provides key details and analysis of Campbell Soup Company, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

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Read: 542 times
Case Study
2.
Campbell Soup Company: Make It Campbell's Instead campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.265-271
American soup company Campbell’s condensed products, accounting for 70% of its operations and 35% of sales, had consistently lost revenue. But a change in strategy, tone and targeting by way of a $100 ...

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Read: 72 times
Award-winning case study
3.
Campbell's Chunky Chili: Tailgating
New York American Marketing Association, Bronze, EFFIE Awards, 2006
By driving awareness and challenging negative category taste perceptions, the 'Tailgating' campaign led to Campbell's Chunky Chili surpassing launch year objectives by a significant margin. Chunky Chi ...

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Read: 57 times
Award-winning case study
4.
Campbell's Soup at Hand - Campbell's Instead
New York American Marketing Association, EFFIE Awards, 2005
Campbell's Soup at Hand offers busy/working women a warm, delicious and convenient lunch or snack in just minutes. This is particularly important, as there is an overwhelming set of convenient food ch ...

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Read: 49 times
Case Study
5.
Compliance
Aine Scallon and Sid Liebenson, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by DraftDirect Worldwide for Campbell Soup Company. The objective of this campaign was to retain customers for Campbell Soup's Intelligent Quisine, the first meal ...

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Read: 1 times
Case Study
6.
Free Information
Aine Scallon and Sid Liebenson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by DraftDirect Worldwide for Campbell Soup Company. The objective of this print campaign was to generate awareness and qualified leads for Intelligent Quisine, the firs ...

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Read: 2 times


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C & A BrazilC & A BrenninkmeyerCable & WirelessCable Communications AssocCadburyCadbury AdamsCadbury SchweppesCadbury Schweppes Americas BeveragesCadillacCafédirectCaixa Catalunya (Spain)Caja Vital Kutxa (Spain)Calder'sCaledonian MacBrayneCalifornia Culinary AcademyCalifornia Department of Health ServicesCalifornia Milk Advisory BoardCalifornia Milk Processor BoardCalifornia State LotteryCalifornian Raisins Advisory BdCalvin Klein Cosmetics CompanyCalyx & CorollaCambridge Savings BankCamelotCameron & CoCamp Oochigeas (Canada)Campbell DistillersCampbell Soup CompanyCampbell'sCamper shoesCanada Post CorpCanadian Airlines InternationalCanadian Blood ServicesCanadian Diabetes AssociationCanadian Direct InsuranceCanadian Egg Marketing Ag'cyCanadian Film CentreCanadian Football LeagueCanadian Tire Acceptance LtdCanal PlusCancer Association of S AfricaCancer Relief Macmillan FundCancer ResearchCancer Research F'dation (US)Candie's Inc.CanonCanon France ImprimeurCantel and Canadian Tire Acc.Cantrell & CochraneCapital G BankCara OperationsCareerBuilderCargill Hybrid SeedCargill Salt DivisionCargill, Inc.Caribou Coffee CompanyCarlandCarl's JrCarlsberg ImportersCarlsberg SwedenCarlsberg TetleyCarlson Marketing GroupCarlton UnitedCarnival CorporationCarolina Beverage CompanyCarol's LinenCarrefourCarrick JewelleryCarter Center, Inc.CartersCarters (New Zealand)Cartoon NetworkCash ConvertersCashmere toilet tissueCatalan Financial Savings BankCatalyst DirectCathay Pacific AirwaysCBS TelevisionCC Soft DrinksCCH IncorporatedCellco PartnershipCellnetCeltics Ltd PartnershipCenter ParcsCentex Destination PropertiesCentra HealthcareCentral Office of InformationCentral TelevisionCentricaCentrum VitaminsCentury 21CepsaChannel 4 TelevisionChannel 5Charities BoardCharles SchwabCharlton Athl. Supporters ClubCharter Pacific BankChartered BrandsChase Manhattan BankCheese Information ServiceCheltenham & GloucesterChemical BankChesebrough Pond'sChess TeamChessington W'ld of AdventuresChevroletChevrolet TahoeChevron CorporationChevy Chase BankChick-fil-AChild Cancer FoundationChildreachChildren's Hearings (Scotland)Children's Medical R'sch InstChildren's Memorial HospitalChildren's Wish Foundation Int.Chiltern RailwaysChina MobileChivers HartleyChristian AidChristian Children's FundChristie Hospital (UK)ChryslerChurch & DwightChurch Bulletin ServiceChurch's ChickenCI Consultancy (Ireland)CIBA (ArgentinaCiba Consumer PharmaceuticalCiba Geigy AustraliaCIBC (Canada)CICACIGNACIGNA HealthCareCIGNA Insurance Asia PacificCincinnati Bell Enterprise Co.CingularCirque du SoleilCiscoCIT GroupCitibankCitigroupCitizens' BankCitroenCitroën UK RetailCity of HopeCity of ManchesterCity View Aprtment HomesCivil Service Motoring Assoc.Civil War TrustClairolClarinClarksClean Up AustraliaClearnetClerical Medical Investment GrpCleveland Unlimited Inc.Club Med Sales IncCM PartnersCMI Cable (Ireland)CNS IncCoastal Boot CompanyCoca Cola CompanyCoca-Cola AmatilCOI / Home OfficeCOI/Department of HealthCOI/Dept of EnvironmentCOI/Dept of HealthCOI/Dept of National SavingsCOI/DfESCOI/Dir. of Army RecruitmentCOI/TreasuryColeman Natural Beef ProductsColes MyerColgate PalmoliveCollagen Biomedical CorpColman's of NorwichColombo Shopping CenterColonia VersicherungColonial State BankColor Line Scandinavian Cruise and Ferry CompanyColumbia HouseColumbia Sportswear CompanyColumbia TristarCombe InternationalComcast Cellular CommsComic ReliefCommercial Radio AustraliaCommonwealth BankCommonwealth Dept of FinanceCommonwealth Dept of HealthCompaqCompass GroupCompton & WoodhouseCompuServeComputer 2000 DeutschlandComverseConAgra FoodsConde Nast Publications (UK)ConectivConfetti.co.ukConrad JupitersConseco, Inc.Constellation BrandsConstruction Information GroupContinental AirlinesContinental TyresConwood CompanyCo-opCooperative BankCo-operators Group (Canada)Coors Brewing CompanyCoreStates Bank of DelawareCornhill Direct (UK)Cotton IncorporatedCouche-TardCourageCourierPost (New Zealand)Courts Administration Authority, S AustraliaCourts FurnishersCousteau SocCovad CommunicationsCovenant HouseCow & GateCP ComunicacionCPCCPS DirectCracker BarrelCrate & BarrelCrawford CommunicationsCreative PublicationsCredential ServicesCredit SuisseCrest Fruit CompanyCrimestoppers Northern IrelandCrookes HealthcareCrosse & BlackwellCrown BergerCrown DilmunCrusiad (Scotland)CSACSR Refined Sugars GroupCSX IntermodalCTBC Telecom (Brazil)Ctitcorp Diners ClubCuisine PublicationsCumbria Tourist BoardCunardCurtis Fine Papers (Scotland)CussonsCVS/PharmacyCWS RetailCyan World, Inc.Cyanamid de ArgentinaCystic Fibrosis FoundationDaewooDaily Mail & General TrustDaimler Benz A-KlasseDaimler ChryslerDaimler-Benz AerospaceDaimlerChrysler AerospaceDairy CouncilDairy Crest GroupDairy Management Inc.Danby WindmillDanish Bacon & Meat CouncilDanish Cancer FoundationDanish Dairy BoardDanoneDansk ShellDarden RestaurantsDataListasDatekDavid Panzer ProductionsDavidson Development and Hillman PropertiesDays InnDB BreweriesDe BeersDe BruyckereDe StandaardDe Tijd (business newspaper)Dean Witter Discover CardDebenhamsDeere Credit Services, Inc.Defa LifewearDefenders of WildlifeDEFRADeichmannDel GroDel MonteDell ComputerDelta AirlinesDemand BroadbandDemocratic National CommitteeDepartment of Health and AgeingDepartment of Tourism, Culture and Recreation (Canada)Department of Work and PensionsDept for Education & EmplDept for Education & ScienceDept for National SavingsDept of Community Services & HealthDept of CourtsDept of Economic Growth (NI)Dept of EmploymentDept of Environment (incl. N Ireland)Dept of Environment, Heritage and Local Government, Republic of IrelandDept of HealthDept of LabourDept of Naval RecruitmentDept of Social Security (UK)Dept of TransportDept of Transport, Republic of IrelandDermtak PharmaceuticalsDerwent Valley FoodsDesjardinsDETRDetroit PistonsDeutsch Inc.Deutsche BankDeutsche PostbankDeutsche TelekomDHL Express (USA) Inc.DHL Holdings (USA) Inc.DHL Worldwide CarrierDiabetes UKDiageoDiageo AustraliaDiageo HellasDiageo IrelandDial CorpDial-a-MattressDiamond Foods, Inc.Diamond Trading CompanyDIMDiozese Graz-Seckau (Austria)DirechtechDirect HolidaysDirect Line InsuranceDirect Mktg Assoc (UK)Direct Mktg Verband OsterreichDirect Seguros (Spain)Directech, Inc.