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1.

Campbell Soup Company: Make It Campbell's Instead campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.265-271

American soup company Campbell’s condensed products, accounting for 70% of its operations and 35% of sales, had consistently lost revenue. But a change in strategy, tone and targeting by way of a $100 ...

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2.

Campbell's Chunky Chili: Tailgating
New York American Marketing Association, Bronze, Effie Awards, 2006

By driving awareness and challenging negative category taste perceptions, the 'Tailgating' campaign led to Campbell's Chunky Chili surpassing launch year objectives by a significant margin. Chunky Chi ...

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3.

Campbell's Soup at Hand - Campbell's Instead
New York American Marketing Association, Effie Awards, 2005

Campbell's Soup at Hand offers busy/working women a warm, delicious and convenient lunch or snack in just minutes. This is particularly important, as there is an overwhelming set of convenient food ch ...

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4.

Compliance
Aine Scallon and Sid Liebenson, Direct Marketing Association - US, ECHO Awards, 1997

This 1997 DMA ECHO entry was created by DraftDirect Worldwide for Campbell Soup Company. The objective of this campaign was to retain customers for Campbell Soup's Intelligent Quisine, the first meal ...

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5.

Free Information
Aine Scallon and Sid Liebenson, Direct Marketing Association - US, ECHO Awards, 1997

This DMA ECHO entry was created by DraftDirect Worldwide for Campbell Soup Company. The objective of this print campaign was to generate awareness and qualified leads for Intelligent Quisine, the firs ...

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