Warc index
 

Campbell's Soup at Hand offers busy/working women a warm, delicious and convenient lunch or snack in just minutes. This is particularly important, as there is an overwhelming set of convenient food ch ...

This case study is about advertising 'revving up' a traditional juice brand and turning it into a premium juice leader. With two campaigns, the advertising enabled V8 to firstly grow and then defend i ...

How advertising reversed a 20 year sales decline for Campbell's Condensed Soup, driving volume 49% in 2 years (1993 over 1991), from a 6% to a 9% share, against aggressive competitive response. Brand ...

Another telling of the story of the 1991 relaunch of Campbell's Condensed Soup as a double-purpose product (soup or cooking ingredient): see also paper no. 4545. Creative development work described. 4 ...

Campaign to rejuvenate/reposition a tired brand in a declining market. Meatballs as a category were distrusted by mothers and overtaken by more `modern' convenience foods. Advertising development desc ...