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Case Study
1.
Calvin Klein Cosmetics Company: Ck Be campaign
Christine Minderovic, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.261-264
Calvin Klein Cosmetics Company, a subsidiary of Coty, marketed fragrances under the name of Calvin Klein and cK. In August 1996 Paulanne Mancuso, CEO and president of Calvin Klein Cosmetics, announced ...

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