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Case Study
1.
Caledonian MacBrayne - Having a Caledonian MacBraynewave
David Watson, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
Caledonian MacBrayne has been providing ferry services to the people of the Clyde and Hebrides for over 150 years. In 2003, Calmac was about to enter a competitive tendering process to win the busine ...

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