Warc index
 

This report looks at the use of celebrities in US automotive marketing, and how they are used to connect with specific audiences and to leverage consumer engagement. The examples cited include Ford's ...

This 1998 DMA ECHO entry was created by Draft-Worldwide for Cadillac. While the Cadillac DeVille is the leading luxury car in terms of sales in the US, sales tend to skew toward an older (60+) male au ...