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Profile
1.
Company Profile: CBS Corporation (US)
Company Profile in association with Adbrands, November 2009
This Company Profile provides key details and analysis of CBS Corporation, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

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Paper
2.
Striking Gold In The Network Brand Wars
George F. Schweitzer, The Advertiser, Oct 2001
The author discusses the history of network brands versus the branding of individual shows - and describes how 'Survivor' helped CBS to change the face of network television in the USA.

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