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This Company Profile provides key details and analysis of Burger King Corp., including its latest activities, market position, financial performance, Brands, structure and history, together with onwar ...

To coincide with the 50th anniversary of the Whopper, Burger King conducted a social experiment removing the iconic Whopper from the menu. The first phase of the experiment explored deprivation to see ...

Aging brands generally suffer problems of relevance: as society evolves and tastes change, individual brands can fall out of favour with consumers. US automakers (Ford, GM), and European airlines (Bri ...

Because of what appeared to be a revolving door in its executive suite, as well as a steady drop in customer traffic, which was blamed on inconsistent food quality and poor customer service, Burger Ki ...

Despite its overall sales success, Burger King in 1998 embarked on what senior vice president of marketing James Watkins called an "aggressive evolution" of its brand. With industry lead ...

By 2004 Burger King's position as the second-largest hamburger company in the world was waning. With a worsening brand image and an unshakable image for poor food quality, the chain was forced ...

Dr. Angus's upbeat philosophy of indulgence is refreshing to burger lovers long barraged by diet hype. It's these folks Burger King needed to win back to end a dramatic loss in consumer share. A slide ...

Describes how Burger King turned itself into a global marketing success through the formation of the Youth Marketing Committee International (YMCI). Its objective: to plan, develop, and execute a cohe ...

1992-4 campaign to revitalise Burger King throughout English-speaking Canada (see no. 5397 for the company's success in Quebec, using similar strategy). Fast food industry was declining, and BK was he ...

Breakthrough 1992 campaign for Burger King in Quebec, which shattered Canadian sales and profit records and also world-wide records for the company. For 10 years, Burger King had faced difficulties in ...

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...