Subject Index
 

The author traces the development of the Ameritech brand between 1993 and 1998 - starting as a number of separate phone companies, trading under 23 names, to a single communications brand dedicated to ...

This DMA ECHO entry was created by DDB Needham Chicago for Ameritech Cellular. The campaign was developed in order to encourage retail traffic to Ameritech Cellular stores. Unique packaging was create ...

This DMA ECHO entry was created by Harte-Hanks Direct for Ameritech Consumer Services. Ameritech was introducing CallPacks into the marketplace in order to provide customers with a greater variety of ...

This DMA ECHO entry was created by Lowe Direct for Ameritech. Ameritech had hit the wall with its Quick Reach Paging service. While the company had initially expanded the paging category by targeting ...

This DMA Silver ECHO award winner was created by DDB Needham for Ameritech Small Business Services. Direct mail was used in order to promote Ameritech's Voice Mail for Business. The primary objective ...

This DMA ECHO entry was created by DDB Needham for Ameritech Small Business Services. With the launch of Windows 95, Ameritech identified the need for a quality software help desk that could answer so ...

This 1996 DMA ECHO entry was created by Leo Burnett for Ameritech. Ameritech offered phones with various types of caller ID features, such as a cordless caller ID phone that allowed customers to answe ...

This 1996 DMA ECHO entry was created by Leo Burnett for Ameritech. Ameritech offers caller ID and voice mail to consumers in a five state region (IL/IN/OH/MI/WI). These services did not have deep pene ...

This 1996 DMA ECHO entry was created by Leo Burnett for Ameritech. Ameritech offers a second residential phone line in a five state region (IL/OH/IN/WI/MI). With the increase in children returning hom ...

This 1996 DMA ECHO entry was created by Leo Burnett for Ameritech. Direct mail was used to promote various Ameritech phone services (second lines, two-line caller ID phone, etc) to customers in a five ...

This 1996 DMA ECHO entry was created by Leo Burnett for Ameritech. Ameritech offers caller ID and voice mail services in a five state region (IL/OH/IN/WI/MI). At the time of this campaign, there was l ...

This 1996 DMA ECHO entry was created by DDB Needham for Ameritech Small Business Services. Ameritech offers Flexline, a special business line that is priced based on usage, not a monthly fee. The targ ...

This 1996 DMA ECHO entry was created by DDB Needham for Ameritech Small Business Services. Direct mail was used to generate leads for advanced phone services providing voice mail, call transfer, calle ...

This 1996 DMA ECHO entry was created by DDB Needham for Ameritech Small Business Services. Direct mail was used in order to sell Ameritech business phones ($199 to $249). Product phone sales were shor ...

This 1996 DMA ECHO entry was created by DDB Needham for Ameritech New Media. The purpose of this campaign was to achieve the approval of the Naperville City Council for the entry of an Ameritech Cable ...