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Case Study
1.
American Apparel Inc.: American Apparel campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.71-74
American Apparel Inc., founded by Dov Charney in 1997, rose to profitability as a T-shirt maker with an unconventional business model. Countering the almost universal garment-industry practice of outs ...

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A&E Television Networks

A. Lange & Sohne

AARP Pharmacy Service

Abbey Group

Abbey Life (UK)

Abbey National (UK)

ABC

ABC Canada Literacy F'dation

Abercrombie & Fitch

ABN AMRO bank

Abott Laboratories

Absolut Company

Accenture

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Acorns Children's Hospice

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Actionaid (UK)

Adam Opel

ADCB (Buffalo), Pro Com (NY)

Adelair Animal Centre

adidas

Adobe

ADT Security Services

Advanta Corp

Advertising Club of Los Angeles

Advertising Women of New York

Aer Lingus (Ireland)

AFC Enterprises

Aflac Inc.

After School Alliance

After the Stork

AG Barr

Age Concern (UK)

AGF Insurance

AGF Management Ltd

Agis Zorgverzekeringen

AGL Gas Networks (Australia)

AgriBank/Farm Credit Services

AGS Home Improvements

AGT Ltd (Canada)

Ahlstrom Corporation

Air Action Vigorsol

Air Call Communications

Air Canada

Air Canada and Unitel

Air France

Air France KLM Cargo

Air New Zealand

AirTouch Cellular

AirTran Holdings Inc.

Airwair Limited

Ajinomoto

Akbank

Akzo Coatings/Akzo Nobel

Alaska Airlines

Alcohol Advisory Council

Alcohol Advisory Council of New Zealand

Aldeas Infantiles (Spain)

Alex Lawrie Factors

Alexander Keith's India Pale Ale

Alfred Dunhill (North America)

Alimentation Couche-Tard

Alitalia Airline

Allegiant Physician Services

Alliance & Leicester (UK)

Alliance Theatre, Atlanta, Georgia

Allied Bakeries

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Allied Dunbar

Allied International

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Allstate Insurance

Alltel Wireless

Altoids Mints

Alton Towers

Altria Inc

Altro Safety Flooring

Amalgamated Holdings

Amalgamated Holidays

Amazon.com

America Online (AOL)

American Apparel

American Bible Soc

American Cancer Soc

American Civil Liberties Union

American Cyanamid

American Egg Board

American Express

American Gas Association

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American Honda Motor Company

American Inst. for Cancer R'rch

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American Isuzu Motors

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AMEX & Summit Intl Hotels

AMEX Canada

AMI Insurance

AMICI

Amnesty International

Amstel

Ancestry.co.uk

Anchor Foods

And 1basketball shoes and apparel

Andersen Windows

Angel Flight of Georgia

Anglia Building Soc

Anglian Water

Anheuser Busch

Anheuser-Busch InBev

Ansett Australia

ANZ Bank

AOL Time Warner

Apple Computer, Inc.

Apple Corporation

Arbella Insurance

Arcadia Group

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Argos

Arla Foods

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Armstrong

Army (incl. Army Recruitment Group)

Army Cadet Force

Arnott's Biscuits

Aromatherapy Associates

Arriva Buses

Art Gallery of Ontario

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Arts Council

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Associates FS Company

Associates National Bank

Association of Flat Roof M'nftrs.

Asthma Fund Holland

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Astral Television Networks

AstraZeneca

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AT&T

Atlantic List Company

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Auckland City Mission

Audi

August Schell Brewing Company

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Austin Rover Group

Australia Post

Australian Associated Brewers Incorporated

Australian Dairy Corp

Australian Horticultural Corp

Australian Pork Corp

Australian Tourist Commission

Autism Speaks

Auto Bavaria (Malaysia)

Automated Communications Inc

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Barbican Health/Fitness Centre

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Barilla

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Barnett Bank

Barton Beers Ltd

Basilica of St Mary

Basketball Club of Seattle, LLC

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Bauer Nike Hockey USA

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Bausch & Lomb India

Baxters of Speyside

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BBC

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BBC Music Magazine

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BC Dairy Foundation

BC Lottery Corporation

Beam

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Beat 106 FM

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beenz.com

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Ben & Jerry

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Benevia Equal Sweetener

Bennett Infiniti

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Berlei Group

Bernard C Harris Publishing Co

Bertelsmann

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Bestfoods

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BfG Bank (Germany)

BIC Corporation

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Big Brothers

Big Brothers, Big Sisters of Americas

Big Idea Exhibition

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BigPond

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Binney & Smith

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Biotherm Kosmetik (Germany)

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Birmingham City Council

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Borders Group Inc

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Boston Beer Company Inc.

Boston Market Corporation/Boston Chicken Inc.

Boston Public Library Found.

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Bradesco Insurance

Bradford & Bingley Bldg Soc

Brailleliga

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Brigham's Ice Cream

Brigham's Inc.

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Burger King

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Burton's Biscuits

Bus operators consortium

Business in the Community

Business Leaders for Sensible Priorities

Business Link Sussex

Butter Council

By Lauren Luke

E.ON

Leo Burnett Chicago