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Profile
1.
Company Profile: Altria Inc (US)
Company Profile in association with Adbrands, April 2009
This Company Profile provides key details and analysis of Altria Inc, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Case Study
2.
Altria Group Inc.: It's A Woman Thing campaign
Megan Mcnamer, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.55-58
The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly diss ...

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By Lauren Luke

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Leo Burnett Chicago