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Award-winning case study
1.
Alexander Keith's
Doug Corbet, Charles Oliver, Steve Silverstone, Rob McCarthy, Lauren Mitchel, Harvey Carol, Ian Brooks, Dan Pawych, Jeff McCrory, Peter Breton, David Douglas, Janis Lindenbergs, Cynthia Tycolis and Anne Marie Martingnago, Canadian Congress of Advertising, Silver, Canadian Advertising Success Stories, 2005
Alexander Keith’s India Pale Ale was a leading beer in Eastern Canada but a small brand nationally. The growing popularity of microbreweries and specialty beers provided an opportunity to build the br ...

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