Subject Index
 

Crown paint was almost level with Dulux in share in the early 1980s, but by the start of the 1990s this was down to half, and by mid 1990s a third. During this time, own-label had grown to 40% of the ...

Crown Trade operates in what has been regarded as a functional market where brand and product choice is made on purely rational grounds. This case study shows how an advertising strategy not only succ ...

Relaunch of a decorative paints product, sold to the trade (market described). Corporate brand and image study, 1987 (Scantel) showed that the product had potential which was not being realised. Adver ...