Subject Index
 

Air New Zealand prides itself on having a strong culture of innovation, and in June 2006 the company decided it wanted to use this to appeal to the New Zealand domestic traveller. A significant issue ...

A review of Air New Zealand’s loyalty programme revealed two major trends – consumers were finding it difficult to redeem their points and the airline was carrying a fiscal liability in terms of accru ...

Having relaunched the Air New Zealand brand with “Being There Is Everything” and introduced the Express Class service, the remaining challenge was to reinvigorate Air New Zealand’s retail communicatio ...

Air New Zealand had established a new business imperative of driving sales online to maximise profit. The need to generate massive growth in sales volumes meant the airline also had to grow its online ...

To say that late 2001 and early 2002 were turbulent times for Air New Zealand is a gross understatement. A government bail-out after the events of 9/11 and the collapse of Ansett Australia meant that ...