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Award-winning case study
1.
Air Canada
European Association of Communications Agencies, 1999
The aim was to communicate Air Canada as a sophisticated, quality airline with a relaxed and informal atmosphere. Yearly tracking studies in the key markets of the UK, France and Germany have demonst ...

Summary | Full Text | More Like This
Case Study
2.
Aeroplan Elite 1997
Joanne Ward and David Klein, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct Montreal for Air Canada. The Aeroplan Elite program represents a critical element in Air Canada's arsenal of loyalty retention tools. As such, commun ...

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By Lauren Luke

E.ON

Leo Burnett Chicago