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Award-winning case study
1.
How 'We Want Your Business' Proved Invaluable to BT's Business
Geraldine Knee, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
1993 campaign for British Telecom, reacting to inroads by Mercury in the business-to-business market. 2 multi-media advertising bursts in 1993, spring and autumn, on `We want your business' theme. Eac ...

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Case Study
2.
Air Call: A Communications Case Study
Tom Brannan, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986
Campaign (1986?) to reposition Air Call plc, an independent supplier of business communications services and products; need to put across that the company was a major international supplier of pagers ...

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