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Case Study
1.
Ahlstrom Corporation - How the Ahlstrom Corporation have filtered into the Italian coffee marketplace
Vince Meiklejohn and Keith W Crane, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
The objective for Ahlstrom Corporation was pure and simple. From a zero beginning, to make a substantial impact into the Italian coffee filter market, which is one of the biggest markets of its type i ...

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