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Paper
1.
Building critical insight and benchmarks on age discrimination and prejudice: a multi-partnership case study
Leslie Sopp, Market Research Society, Annual Conference, 2005
Describes how the charity Age Concern worked with its subsidiary, Age Concern Research Services, to explore and map the self-image, prejudices and concerns of different age-groups within the populatio ...

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Award-winning case study
2.
Age Concern Scotland - Breaking the silence on elder abuse
Ann Ferguson and Petra Cuthbert, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2003
With a very modest budget of less than £18,000, not to mention a highly sensitive subject matter, this project was a challenge in more ways than one. Given the tight budget, Age Concern Scotland and C ...

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Case Study
3.
Age Concern Fellowship
Alastair Irons and Ken Madine, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Brann for Age Concern England. Direct mail was sent to a house list of donors in order to maintain donors' loyalty to the organization and generate donations. D ...

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