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Award-winning case study
1.
Dr Beckmann Rescue Oven Cleaner
Lucy Lorimer and Millie Robinson, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
Mr Muscle dominates the oven-cleaning market. Part of the SC Johnson portfolio, it is supported by spend of £3m for the Mr Muscle range: 98% awareness and 43% household penetration is the result. Howe ...

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By Lauren Luke

E.ON

Leo Burnett Chicago