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Award-winning case study
1.
Absolut Vodka
European Association of Communications Agencies, 2003
The overall objectives of this campaign were to develop appeal and increase sales in Europe while maintaining its iconic status. The creative strategy is based on continuity, building an emotional bon ...

Summary | Full Text | More Like This
Award-winning case study
2.
Absolut Campaign Europe
European Association of Communications Agencies, 2000
In 1992, Absolut decided to export its American success to Europe. Establishing the brand in Europe meant accompanying it through three stages. Launch - communicating the core brand value to opinion ...

Summary | Full Text | More Like This


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By Lauren Luke

E.ON

Leo Burnett Chicago