Subject Index
 

This Company Profile provides key details and analysis of Abbey Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward link ...

How research played a fundamental role in the development of Abbey National's Convenience Retailing strategy, including the inclusion of Costa coffee in its retail outlets.

Research played a major role in developing Abbey National’s Convenience Retailing strategy in 1999, at a time when share prices in the industry were falling. The strategy included the introduction of ...

The key objective for the campaign was to generate calls into Abbey National Direct. The campaign proved to be very cost effective compared to press.

This 1996 DMA ECHO entry was created by Rapp Collins for Abbey National, both located in England. TESSA is a five year, fixed term tax-free savings product with tiered interest levels allowing a high ...

Advertising campaign used to facilitate the transfer of Abbey National from a building society to a plc, 1988–89. Demonstrates how advertising helped to stimulate unprecedented levels of response in w ...

A study of Abbey National's corporate advertising during 1989. Reason for the campaign: to maintain goodwill whilst changing the company's status to plc. Research revealed concerns among customers, es ...

Describes the campaign to launch (1979) a new Abbey National product: Open Bondshares, competing against the common Term Share product. With the open shares, investors would no longer have to make a ' ...