Warc index
 

This paper discusses the 2006 launch campaign for IRN-BRU 32, a caffeinated energy drink aimed at the 18-30 audience, and competing mainly against Red Bull. TV was the main medium used, supported by r ...

Tizer used to be a minor player in the carbonated drinks market, mainly bought by mums for their children. Kids themselves were much less likely to buy it – it wasn’t cool enough for them. To them, Ti ...

Describes how Tizer, after steady sales decline over the ten years up to 1992, was rejuvenated by an advertising campaign. Campaign focused upon the peer group of the mass youth audience, defined as ` ...

Describes how an old an declining brand was revitalised by a new advertising approach. Most of Irn-Bru's sales are in Scotland. It was suffering from rapid growth of new entrants in the market; resear ...