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Case Study
1.
Church's Chicken: Full Flavor, Full Pockets, Full Life/Full Flavor, Full Pockets campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.317-320
Church's Chicken, owned by AFC Enterprises, had a reputation for serving traditional Southern-fried chicken as well as other Southern favorites, such as fried okra and biscuits with honey. But ...

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A&E Television Networks

A. Lange & Sohne

AARP Pharmacy Service

Abbey Group

Abbey Life (UK)

Abbey National (UK)

ABC

ABC Canada Literacy F'dation

Abercrombie & Fitch

ABN AMRO bank

Abott Laboratories

Absolut Company

Accenture

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Acorns Children's Hospice

Action on Addiction

Actionaid (UK)

Adam Opel

ADCB (Buffalo), Pro Com (NY)

Adelair Animal Centre

adidas

Adobe

ADT Security Services

Advanta Corp

Advertising Club of Los Angeles

Advertising Women of New York

Aer Lingus (Ireland)

AFC Enterprises

Aflac Inc.

After School Alliance

After the Stork

AG Barr

Age Concern (UK)

AGF Insurance

AGF Management Ltd

Agis Zorgverzekeringen

AGL Gas Networks (Australia)

AgriBank/Farm Credit Services

AGS Home Improvements

AGT Ltd (Canada)

Ahlstrom Corporation

Air Action Vigorsol

Air Call Communications

Air Canada

Air Canada and Unitel

Air France

Air France KLM Cargo

Air New Zealand

AirTouch Cellular

AirTran Holdings Inc.

Airwair Limited

Ajinomoto

Akbank

Akzo Coatings/Akzo Nobel

Alaska Airlines

Alcohol Advisory Council

Alcohol Advisory Council of New Zealand

Aldeas Infantiles (Spain)

Alex Lawrie Factors

Alexander Keith's India Pale Ale

Alfred Dunhill (North America)

Alimentation Couche-Tard

Alitalia Airline

Allegiant Physician Services

Alliance & Leicester (UK)

Alliance Theatre, Atlanta, Georgia

Allied Bakeries

Allied Breweries

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Allied Dunbar

Allied International

Allied Lyons

Allstate Insurance

Alltel Wireless

Altoids Mints

Alton Towers

Altria Inc

Altro Safety Flooring

Amalgamated Holdings

Amalgamated Holidays

Amazon.com

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American Apparel

American Bible Soc

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AMEX & Summit Intl Hotels

AMEX Canada

AMI Insurance

AMICI

Amnesty International

Amstel

Ancestry.co.uk

Anchor Foods

And 1basketball shoes and apparel

Andersen Windows

Angel Flight of Georgia

Anglia Building Soc

Anglian Water

Anheuser Busch

Anheuser-Busch InBev

Ansett Australia

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AOL Time Warner

Apple Computer, Inc.

Apple Corporation

Arbella Insurance

Arcadia Group

ArComm Trust Company

Argos

Arla Foods

Armani

Armstrong

Army (incl. Army Recruitment Group)

Army Cadet Force

Arnott's Biscuits

Aromatherapy Associates

Arriva Buses

Art Gallery of Ontario

Art Institute of Chicago

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Associates FS Company

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Asthma Fund Holland

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AT&T

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Auckland City Mission

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August Schell Brewing Company

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Australia Post

Australian Associated Brewers Incorporated

Australian Dairy Corp

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Australian Pork Corp

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Automated Communications Inc

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Barilla

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Barton Beers Ltd

Basilica of St Mary

Basketball Club of Seattle, LLC

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Bauer Radio

Bausch & Lomb India

Baxters of Speyside

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Bayer

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BBC Music Magazine

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BC Dairy Foundation

BC Lottery Corporation

Beam

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Beat 106 FM

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Ben & Jerry

Benckiser India

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Benetton Group

Benevia Equal Sweetener

Bennett Infiniti

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Beringer Bass Wine Estates

Berlei Group

Bernard C Harris Publishing Co

Bertelsmann

Bertelsmann DirectGroup

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Best Western

Bestfoods

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BfG Bank (Germany)

BIC Corporation

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Big Brothers, Big Sisters of Americas

Big Idea Exhibition

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BigPond

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Binney & Smith

Bio Medical Research Ltd

Biotherm Kosmetik (Germany)

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Birmingham City Council

Bissell Homecare

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Bond & Bond

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Borders Group Inc

Bose Corp

Boston Beer Company Inc.

Boston Market Corporation/Boston Chicken Inc.

Boston Public Library Found.

Bouygues Telecom

Bowater Scott

Boxman

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Braathens SAFE

Bradesco

Bradesco Insurance

Bradford & Bingley Bldg Soc

Brailleliga

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Bread Advisory Council

Bridgestone Golf, Inc.

Brigham's Ice Cream

Brigham's Inc.

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Brink's Home Security

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Bruhn

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Buick Motor Division

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Bureau of Engraving and Printing

Burger King

Burn-Stewart

Burton's Biscuits

Bus operators consortium

Business in the Community

Business Leaders for Sensible Priorities

Business Link Sussex

Butter Council

By Lauren Luke

E.ON

Leo Burnett Chicago