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Profile
1.
Company Profile: ABC (US)
Company Profile in association with Adbrands, October 2009
This Company Profile provides key details and analysis of ABC, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rel ...

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Case Study
2.
ABC, Inc.: Tv Is Good campaign
Alden Crow, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.5-8
Traditionally, every summer the broadcast television networks launched marketing campaigns to spotlight their program offerings for the coming season. The campaigns were often uneventful and run-of-th ...

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