Subject Index
 

This Viewpoint, from Malcolm McDonald, looks at the current state of marketing, and the relationship between the academic community and marketing practitioners. It argues that academics must avoid tal ...

In this article, Jeremy Bullmore argues that marketing (still too often wrongly seen as another name for selling more) will be a convenient villain as resources become scarce and the tide of opinion t ...

This paper discusses potential implications for marketers following the recent shift in party control of congress in the US. Speaker-elect Nancy Pelosi (D-CA) has outlined an ambitious plan for legis ...

In this article, James Dyson argues and vividly illustrates the case for greater recognition in Britain for inventors and engineers. The country is not producing nearly enough engineering graduates an ...

Scot McKee, managing director of B2B consultancy Birddog, is appalled to discover that only 2% of Britain's top companies have a marketing professional on the board - given that company and brand repu ...

Using findings from Prophet's 2005 State of Marketing survey on how marketers contribute to business growth, Scott Davis, a senior partner of Prophet, discovers a gap between the intentions and achiev ...

Three marketing leaders called Jim (Jim Garrity of Wachovia, Jim Speros of Ernst & Young and Jim Stengel of Procter & Gamble), interviewed, give their views of the state of marketing in America today, ...

Marketing and marketing research are being marginalized in most organizations. This marginalization comes from the organization’s focus on supply-chain management and the organizational structures emp ...

Marketers fail to reach board level because they are not fluent in the language of finance. SIR ROY GARDNER believes they must develop new skills to succeed

If any company epitomises a devotion to brands and brand-building it's Unilever, with brand leaders in many categories nourished faithfully over decades. Keith Weed, chairman of Lever Fabergé and the ...

In this Marketing Society annual lecture, Lord Browne gives his candid views on the problems faced by corporations in a world of uncertainty and distrust. Recognising the increasing importance of inta ...

John Stubbs reviews the present status of marketing and concludes that it is under-represented at CEO level and argues that there is often a view both in industry and politics that marketing is a peri ...

Traditional, longstanding, and inevitable tensions exist between marketing and finance directors. Mutual respect and enterprise on both sides is needed to overcome the tensions. Britvic's marketing di ...

Two leading marketers discuss the relationship that should exist in a successful company between the CEO and the marketing director. Sir Dominic Cadbury, chairman of Cadbury Schweppes, sets out seven ...

Suggests that by concentrating on accepted theory and principles, conceptual progress might be hindered, and that the emphasis should be shifted from marketing as content (doing) to marketing as quest ...

This brief paper responds to and endorses the views expressed on Boddy’s paper ‘Academia, marketing myopia and the cult of the PhD’, published in Marketing Intelligence & Planning, Vol 25, No 3, 2007. ...

The author investigates and assesses the influence of the PhD, which is an observable career requirement for marketing academics. In particular the paper examines the teaching of PhDs, their impact on ...

Marketing’s role is described as to serve the tasks and interests of everyday life. This can only happen when researchers formally describe and comprehend the contexts in which people pursue their tas ...

The author suggests that marketing has lost its boardroom credibility. Business success can be measured in terms of shareholder value-added, balanced against risks associated with future strategy, and ...

This paper presents the findings of an empirical study conducted of 256 senior marketers in industrial and technological organisations. Results confirmed that the status of marketing in such organisat ...