Subject Index
 

The global e-commerce industry has been increasing in size at a steady pace for the past five years. However, in emerging markets growth has only started to accelerate more recently, and is likely to ...

Online retail is continuing to grow apace (by 21% in the US last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone a ...

This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputatio ...

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture ...

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and 'bricks and mortar' retail channels) and the implica ...

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and ...

Jim Gregory, founder and CEO of CoreBrand, describes how to build a system and culture that supports the company's most valuable asset - its corporate brand. He argues that signing off the brand strat ...

Online word of mouth takes many forms, from individual blog posts to threaded message board conversations, but one particular form is quickly emerging as the new consumer-generated media of choice for ...

Using Psychological Reactance as the framework, this study sought to understand consumer attitudes towards two major direct marketing techniques: unsolicited commercial e-mail and postal direct mail. ...

This paper is a response to Boddy's (2005) paper, published in the International Journal of Market Research, 47, 3, which called for more evidence on projective techniques applied to a research proble ...

The accessibility of the internet is throwing up a constant stream of new sources of authority. As more and more of these influences come between the brand and its customers, the sense of control that ...

Some authors are announcing the dawn of informational era marketing, where the consumer acquires real negotiating power based on access to information that is complete, up to the minute and unbiased. ...

Identifying the Internet Non-User (INU), Internet User (IU) and Online Buyer (OB) is important for marketers to enable appropriate target marketing, distribution, advertising and customer service. Suc ...

Sellers' reputation, as conveyed by consensus information, influences consumers' trust in the company. Two experiments were used to investigate the effects of consensus information on consumer trust. ...

Describes how the Internet is fundamentally changing shopping habits, and discusses the implications for retailers and marketing companies, who need to develop a new skill of `home retailing'. Categor ...

In this issue of 'Best Practice' Roderick White turns his attention to the web and internet advertising. Starting by describing the characteristics of the medium, and most frequently used types of ad ...

This paper reports on a study that was undertaken to assess consumer awareness, and use, of product review websites. Factors included the impact of e-opinion leadership, consumer susceptibility to inf ...

Online auctions hosted by newspapers to enhance the media mix are relatively new compared to other models of online advertising. This study examined the Ventura County Star newspaper's open-cry, 'goin ...

Based on traditional rational consumer theories about beliefs preceding intent to act and knowledge preceding behavior, this study proposed, and empirically tested, a hierarchical path model of decisi ...

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capa ...

Discusses the advantages of search engine marketing on the internet (SEM), which is set to grow enormously (revenues of $23 billion by 2009). Speciality SEM firms help advertisers and agencies to get ...

Describes how Sony Electronics are successfully using the internet to generate sales, both directly and through affiliate partners. Interactive websites and content are key. All Sony advertising now u ...

What's your recipe for marketing success? One pound of strategy, six ounces of targeted media, two cups of breakthrough creative, three tablespoons of sheer luck and a pinch of Executive gut feel. Sou ...

Issue Nine of BMRB International’s TGI Global Consumer Barometer concisely examines online shoppers around the world, and considers growth markets for online buying, the top internet purchases and que ...

Justin Kirby, founder and managing director of Digital Media Communications, believes that ‘word of mouse’ activities are becoming increasingly important as part of integrated marketing campaigns. ‘Wo ...

Laurent Flores, founder and CEO of CRM Metrix, describes the development and calibration of a predictive model of the brand impact of websites. He argues that we must move from merely counting websit ...

How people simultaneously use various channels while searching and purchasing products and services becomes a major question should a firm intend to use the Internet as a complementary channel in the ...

Advertisers are increasingly integrating Internet advertising into their branding campaigns and engaging in research to help them understand how online and offline can be combined to create synergisti ...

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in mo ...

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper. Complexity Science concepts are used to simulate how a firm can respond to the sprea ...