Subject Index
 

Companies are under pressure from a number of directions to become more sustainable, as consumers, investors, NGOs, the media and even their own employees start to focus on corporate responsibility. ...

This paper provides is a wide-ranging description on the reasons why corporate advertising is needed and its key traits. It outlines the need for communication, especially with shareholders and potent ...

Self-regulation of the UK advertising industry is based on the balance between the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP), both of which are funded by th ...

This article discusses and charts the relentless growth of retailer power, based on the popularity of private label. Premium private label is the threat of the future. The development of tiers of priv ...

Companies' initial response to the 'green' movement was defensive: unless they proclaimed their green credentials they faced losing business. This is the Green 1.0 phase. We are now entering Green 2.0 ...

This study focuses on the effects of news and advertising expenditures on corporate reputation. Both advertisement expenditures and the tone (or tenor) of business news exert a positive influence on c ...

The subject for this issue's Comments section is international advertising issues and challenges. Charles R. Taylor, from Villanova University, provides a commentary that offers a series of suggestion ...

This paper examines what drives employee engagement and work-life happiness across the globe. Differences and similarities are explored between countries, and how this indicator of societal trends int ...

Chris Davis and Corinne Moy, from GfK NOP, discuss the rise and relevance of ethical brands. Using research findings from a consumer study covering Europe and USA, they look at the public's view of co ...

Socially and environmentally responsible business practices are now becoming a competitive advantage; smart marketers realise that corporate responsibility is linked with financial success. But the pr ...

This paper discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change. It explores the growing pressure and opport ...

Environmental sustainability has now become a key competitive differentiator that generates profit, and it must therefore be included in marketing metrics. Areas discussed and illustrated include: red ...

This article argues that cause-related marketing (CRM) is a strategy whose time has come. Research sponsored by Business in the Community, in the US and UK, shows considerable demand for CRM, and that ...

This paper describes British Telecom's involvement in partnership with the Disaster Emergency Committee (DEC) following the Southeast Asia tsunami disaster in December 2004. BT provided the communicat ...

Corporate responsibility - the idea that a company has responsibilities beyond the simple growth and responsibility of the business - is increasingly seen as important for reputation, but management o ...

Corporate policy and conduct are now inevitably under public scrutiny, and companies must take care to align public and private interests. There are three strands to this argument: 1) corporate respon ...

The accessibility of the internet is throwing up a constant stream of new sources of authority. As more and more of these influences come between the brand and its customers, the sense of control that ...

The diamond industry is in a crisis, billions of pounds in debt and with both prices and demand largely static. Despite the best efforts of industry giant De Beers to reverse this trend, this article ...

This paper details the operation of the Rajasthan Patrika newspaper, and looks at some of the challenges which come from running a newspaper in an area facing immense social hardship. The organisation ...

This paper describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of resear ...

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This paper introduces a percepti ...

This paper explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR). Tracking changes in psychogra ...

The stock market response to corporate scandals and the use of the internet by pressure groups have sensitized boards to the risk of reputation loss. Particularly at risk are companies using corporate ...

Do consumers really care about corporate reputation when it comes to purchasing decisions? This study tests that hypothesis by comparing consumers' perceptions of companies to the consumer equity of b ...

This article uses the Anholt Nation Brands Index to measure the power and appeal of America's brand image by surveying 10,000 consumers in 10 countries on their perceptions of America's cultural, poli ...

Marketers are getting their groove back. But if the year ahead heralds the “return of marketing,” it certainly won't be marketing as we know it.

One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an eleme ...

This case study describes how the pharmaceutical company Lilly developed its corporate branding amongst internal and external constituencies, as well as its customers.

Ian Buckingham, BY2W Consulting, and Philip Kitchen, Professor of Strategic Marketing at Hull University Business School, discuss the role of the CEO in today's global business and his or her responsi ...

Quoting a number of industry pundits and offering many examples, Simon Nicolas, of marketing and research company Aston InfoSec, argues that companies and brands that climb on the band-wagon of moral ...