Subject Index
 

This article reports an ANA survey among marketing managers, and argues that since media trends are shifting so fast, marketers must be ready to shift tactics 'on a dime', and marketing thinking and p ...

This article discusses Enterprise Marketing Management (EMM), which uses technology to automate and connect a marketing department's functions, leaving marketers more time for strategic thinking. EMM ...

This article forecasts the likely developments in marketing analytic tools and technology. Among the predictions made are that more attention will be paid to marketing analytics at a higher level in c ...

Describes Ad-ID, a Web-based system developed by the AAAA and ANA to build a universal standard for the advertising industry. It is like a barcode which uniquely identifies every advertising asset a c ...

Argues the case for companies to use Marketing Resource Management (MRM) software to help achieve marketing accountability. MRM comprises three types of marketing solutions: to drive marketing efficie ...

New technology is changing the shape of business by the development of ubiquitous networks (`u-networks’) such as the internet, ATM’s, cellular phones, computers etc. This changes the traditional spat ...

Marketing managers working in small companies, from 20 to 200 employees, face the challenge of broadening their technical skills in order to maintain control over their projects on a financial and man ...

This article documents the approach that Unisys has taken to design, develop, and implement a robust marketing measurement system--the Unisys Marketing Dashboard. On a global scale and a real-time bas ...

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not mat ...

Discusses how new information technology (NIT) can be used to benefit certain types of business, either by 'disintermediation' (removing middlemen such as distributors etc.), 'remediation' (improving ...

Nick Barley takes a broad look into the future of information technology and makes predictions on the state of the industry by 2010. He claims it was not the invention of the computer that changed eve ...

This author describes how Compaq developed and implemented a complete web site redesign and branding (and Compaq have a very large and complex web site) using Information Management (IM) methodologies ...

As the internet and e business have exploded, so too have concerns over marketers' collections of individual consumer data. Who's using technology such as cookies or web bugs to gather what informati ...

The promise of digital technology is to make business processes 'better, faster, cheaper'. The author considers whether this is so in the life of a TV commercial - especially the production, distribu ...

The author contends that Internet keywords (via Internet Explorer) are the answer to web addresses that are long, ugly and difficult to remember.

Describes how a brand owner (Seagram) uses a tailor-made Internet-based system to control internationally all the visual elements of branding. This not only ensures the integrity of brand and corporat ...

Questions the effectiveness of the massive investments in IT systems which are now being justified by the demands of `relationship marketing'' Many of these huge investments are slow to realise any ma ...

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communicat ...

An experiment on the use of two different Multimedia Desktop Systems (MDSs) in a remote collaboration environment is presented. A 2x2x4 mixed factorial experimental design was used (n=72). There were ...

Argues that there is still a gap between the new media, as driven by the new technology, and how consumers will respond to them. There is little understanding of how people value, consume and interact ...

Marketing in a new age means marketing in an age that is not only being shaped but increasingly dominated by technology. Although the major player in 'technology'is the computer, the distinction betwe ...

Investigates key factors that influence the utilisation of the internet by companies developing international markets. Findings suggest, amongst other things, that perceived usefulness, and perceived ...

A model of supervisor monitoring using mobile technologies is conceptualised, specifying the types of behaviours that promote high-quality working relationships whilst ensuring that perceptions of fai ...

The paper suggests that new technologies are acting as internal agents of change, forcing firms to adapt to new processes, which in turn are disrupting existing hierarchies. It further suggests that t ...

A qualitative case study within Egg, one of the UK’s leading on-line banks, was used to explore the reasons for success and, in particular, the frequent failure of IT investment programs. The paper su ...

The paper examines the use of consumer-driven innovation networks within the UK food retailing industry using qualitative research analysed within an economic framework. Supermarkets’ e-business syste ...

The paper describes the processes and strengths of convergent interviewing to investigate under-researcher areas and compares it with alternative qualitative techniques such as in-depth interviews, ca ...

Few models exist in the marketing literature to exploit the internet’s unique ability to design communications or marketing programmes at the individual level. The authors develop a statistical and op ...

E-relationships have developed as spin-off from e-business and have facilitated close partnerships to add unique and complex electronic components to business relationships. The emergence of such rela ...