Subject Index
 

Because of the high social cost of cigarette smoking, many countries have imposed advertising restrictions to reduce cigarette consumption. Yet previous research suggests that such advertising constra ...

Many countries have imposed restrictions on tobacco advertising in the belief that these will curb tobacco consumption. These beliefs rely on the 'strong' theory of advertising, which holds that adver ...

Bans on the advertising of tobacco products are often justified on the grounds that they will reduce smoking initiation by the young and tobacco consumption by adults. This premise can be seriously ch ...

This paper is a comment by M. J. Stewart on the response by Murray Laugesen and Chris Meads to Stewart's article 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads(199 ...

This paper is a response by Murray Laugesen and Chris Meads to the article 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads(1991)' by M. J. Stewart published in the ...

Regulation of tobacco promotions has generated considerable controversy and, in New Zealand, has led to legislation banning sponsorship by tobacco companies. However, the reported findings of research ...

With the rapid growth in VCR penetration levels, the increased usage of VCR will come at the expense of broadcast television viewing. It is also likely that commercials are deleted during recording or ...

The report of the New Zealand Toxic Substances Board (1989) analysed data from most OECD countries over many years, and concluded that a total ban on advertising would reduce tobacco consumption by 7 ...

At present there is virtually no empirical evidence on the effect of total advertising expenditure on the aggregate demand for cigarettes in Australia. Nevertheless, advertising has been banned on tel ...