Subject Index
 

The importance of research goes beyond providing general insight, and can help deal with even the most difficult marketing challenges. Such is especially the case for 'scapegoat' brands; that is, bran ...

"Treating Customers Fairly" is an initiative launched by the UK regulatory body, the Financial Services Authority. The author of this paper argues that the key principle of fairness lacks definition a ...

There is a lack of trust in banks and other financial institutions and the media often portray them as unethical. This Belgian paper describes how journalists view the financial industry, what scholar ...

Discusses regulatory issues and dangers facing US advertisers: possible limits to the advertising tax deduction, obesity and marketing food to children, alcohol advertising. One bonus: the passage of ...

Handling communications – and your corporate reputation – around litigation is a significant challenge in the internet age. This paper provides a guide to dealing with this problem, including ten basi ...

Brinsley Dresden, head of advertising law at Lewis Silkin, discusses the Unfair Commercial Practices Directive, published in June 2003. This directive is intended to harmonise laws applicable to busi ...

Choices and challenges involved in marketing to cultural groups in the USA (multicultural marketing), including some of the regulatory and legal problems that have arisen. Nike and Coca-Cola cited as ...

This is a review of legal issues that have affected the US advertising industry over the past year. Several cases have been taken against advertisers. The article centres on a case between Kasky and ...

Mike Longhurst believes that a new paradigm exists which now governs people's expectations of brands and the advertising that supports it. He warns that the industry should be aware of this fundamenta ...

This short paper outlines some of the legal difficulties (stemming from economic and cultural differences) facing the global marketer - with particular reference to the harmonisation directives in Eur ...

Interview (Judie Lannon) with Noreena Hertz, author of `the Silent Takeover'. The thesis of this book is that governments are ceding power to multinational corporations, that people are recognising th ...

In this regular feature the ANA representative discusses three current court cases that threaten aspects of the advertising business in the USA: Kasky v Nike (is all corporate speech 'commercial'?), L ...

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic bou ...

A recent survey presented to the Federal Trade Commission shows that many companies are responding to the ANA's urging to post privacy policies on their Internet sites, but the ANA urges that more is ...

In this important study, commissioned by the International Federation of the Periodical Press, Lord McGregor analyses the controversy surrounding the possibility and desirability of a new world inform ...

Examines and compares a set of characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic mark ...

The paper reports on an exploratory attempt to analyse the acquisition and use of pirated software in an Asian context. An internet online survey and a content analysis of internet newsgroups were con ...

Deshopping is the deliberate return of goods for reasons other than product faults. The paper notes that it is a prevalent and growing consumer behaviour and examines it from the consumer perspective. ...

McDonald offers a response to Michael Thomas’s paper ‘The malpractice of marketing management’, in the same edition of MIP. He discusses various topics including marketing ethics, advertising and the ...

The author draws lessons from Peter Drucker’s change of heart between 1954 and 2005 and suggests that marketing managers and academics should consider their social and cultural role as ‘citizen profes ...