Subject Index
 

In this article, James Murdoch, of News Corp and BSkyB, argues that marketers are operating in a fragmented media world on the one hand, and in increasingly interconnected societies on the other. In ...

Since its foundation in 1844, The Co-operative has seen CSR as key to its operations and activities. This paper looks at the company's framework for prioritising CSR policies to ensure that they chime ...

In this article, the executive chairman of Adnams (a UK brewery) describes his company's strategy relating to CSR (corporate social responsibility). CSR is integral to the company's marketing strategy ...

Marketers are facing a new range of key performance metrics inspired by changes in the social, cultural, political and economic landscapes. This article discusses seven key areas demanding their atten ...

The subject for this issue's Comments section is international advertising issues and challenges. Charles R. Taylor, from Villanova University, provides a commentary that offers a series of suggestion ...

Chris Davis and Corinne Moy, from GfK NOP, discuss the rise and relevance of ethical brands. Using research findings from a consumer study covering Europe and USA, they look at the public's view of co ...

Socially and environmentally responsible business practices are now becoming a competitive advantage; smart marketers realise that corporate responsibility is linked with financial success. But the pr ...

Environmental sustainability has now become a key competitive differentiator that generates profit, and it must therefore be included in marketing metrics. Areas discussed and illustrated include: red ...

As brands have gained global prominence, they have also become more vulnerable to public scrutiny, and have been accused of all sorts of misdeeds, from polluting the environment to corrupting our chil ...

This article argues that cause-related marketing (CRM) is a strategy whose time has come. Research sponsored by Business in the Community, in the US and UK, shows considerable demand for CRM, and that ...

This paper describes British Telecom's involvement in partnership with the Disaster Emergency Committee (DEC) following the Southeast Asia tsunami disaster in December 2004. BT provided the communicat ...

Corporate responsibility - the idea that a company has responsibilities beyond the simple growth and responsibility of the business - is increasingly seen as important for reputation, but management o ...

Corporate policy and conduct are now inevitably under public scrutiny, and companies must take care to align public and private interests. There are three strands to this argument: 1) corporate respon ...

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europ ...

This article looks at the possible motivations successful businessmen may have for acts of philanthropy, and assesses whether the reasons most often cited for charitable gestures can be said to be the ...

This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and ...

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil. For different reasons, the conditions to put the perfor ...

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial are ...

Argues that the prevailing business model, based on maximising shareholder value, is becoming unsustainable. Companies are having to respond to customer demands for transparency, fair returns to all s ...

This paper details the operation of the Rajasthan Patrika newspaper, and looks at some of the challenges which come from running a newspaper in an area facing immense social hardship. The organisation ...

This paper describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of resear ...

This paper explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR). Tracking changes in psychogra ...

Issue Fifteen of BMRB International’s TGI Global Consumer Barometer discusses consumers' attitudes to corporate behaviour and, in particular, the growing trend towards ethcial consumption.

McDonald’s had lost customers’ trust, and refocused with a multi-dimensional campaign featuring new healthier products, and allowing border-free creative freedom within a defined communications framew ...

Issue Eleven of BMRB International’s TGI Global Consumer Barometer succinctly examines environmentally conscious consumers. This includes: where are the greenest shoppers?; British environmental conce ...

Lucien Camp, chairman of cchm:ping, a marketing agency specialising in financial services, argues that the enormous regulatory framework restricting financial advertising in the UK results in many sur ...

Quoting a number of industry pundits and offering many examples, Simon Nicolas, of marketing and research company Aston InfoSec, argues that companies and brands that climb on the band-wagon of moral ...

Sylvie Barr, head of marketing at Cafédirect plc, describes the company’s success, and the fair-trade business model that created it. Founded in 1991 as a partnership between small producers, traders ...

Jane Asscher, one of the founders of 23red, addresses the dilemma of how today’s companies should reconcile their desire to sell with the increased need to be, and be seen to be, squeaky clean. She ...

In this introduction to four articles focussing on responsible marketing, Roderick White outlines the main issues and themes that have fed the burgeoning ‘corporate social responsibility industry’ (CS ...