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Award-winning case study
1.
Zovirax
European Association of Communications Agencies, 2000
Zovirax is one of the most successful OTC launches of the 1990's. However, by late 1998, both brand and the market had stopped growing.

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Case Study
2.
Treating The Tingle - Making the Switch for Zovirax Cold Sore Cream
Jasper Garland and Elaine Macfarlane, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
Launch of cold sore remedy into OTC market, 1993-4. Media: national press, women's quality monthlies, TV test in 3 regions. Roll-out followed early success. Evaluation: 97% pharmacy recommendation 6 w ...

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