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Case Study
1.
Novartis AG: Tummies campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1209-1212
At the turn of the millennium pharmaceutical giant Novartis AG of Switzerland boasted a wide range of products, including one of the industry's most promising stables of prescription drugs awai ...

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Award-winning case study
2.
Zelnorm - Tummies
New York American Marketing Association, Effie Awards, 2005
Zelnorm's first direct-to-consumer campaign for IBS-C successfully established the brand and overcame many consumer treatment barriers. DTC campaign objectives were to drive IBS-C sufferers into physi ...

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