Warc index

Page 1 of 1

Main Index Categories

Marketing Intelligence (17887)

Brands (5877)

Y - Z (50)

Yellow Pages (11)

all [4]papers [0]cases [4]news [0]classics [0]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

There's Nothing the Yellow Pages Can't Help You With
Haldor Haarvik, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000

1994-1998 Norwegian campaign for Yellow Pages (Telenor Media). Objective was to improve awareness, knowledge and perceptions of Yellow Pages among advertisers, users and employees. Advertisers had to ...

Summary | Full Text | More Like This

Yellow Pages
Lucy Edge, Account Planning Group - (UK), Creative Planning Awards, 1999

Campaign in 1999 by AMV.BBDO for Yellow Pages. Aim: to rejuvenate the `heartland' campaign. 2 TV executions.

Summary | Full Text | More Like This

Yellow Pages - Talking Pages
James Champ, Account Planning Group - (UK), Highly commended, Creative Planning Awards, 1999

Campaign in 1999 for Yellow Pages: Talking Pages. Objective: increase number of calls by selling the telephone number. Medium: TV, drip strategy. Result: 400% increase in recall of the number since ca ...

Summary | Full Text | More Like This

TPI Show Your Best Image
Federation of European Direct Marketing, Best of Europe, 1999

Using an emotional and humorous style for mailings, with Hollywood icons such as Marilyn Monroe and Humphrey Bogart, a target audience of 2,500 Spanish advertisers, agencies and media planners were ap ...

Summary | Full Text | More Like This

1 Page:Previous