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Case Study
1.
Yapi Kredi Bank: Sustainable "Limitless" Service
Turkish Foundation of Advertising, Nükhet Vardar, "Turk Markalari-1", Turkish Foundation of Advertising Publications, 2007
This article provides an insight into the foundations, history and current strategy of Turkey's Yapi Kredi Bank, with an emphasis on the products and services it offers, and its long-term advertising ...

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