Warc index
 

This Brand Profile provides key details and analysis of Tide, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rela ...

Tide - a mid-priced detergent sold in Serbia and Romania - was losing market share both to cheaper brands and to its direct competitors, a situation that was compounded by low awareness levels among c ...

For many years, Tide had enjoyed market leadership, but by 2003, competitors had reduced the brand to just one of many. Brand share was stagnant and household penetration was declining for the tenth

The case study describes the marketing challenge as reclaiming growth despite quadrupled competition. The campaign objectives were to halt decline, increase shipment and broaden the use of the produc ...