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Case Study
1.
Unilever - Rexona knows what makes you sweat. (Belgium)
Promotional Marketing Council, Silver (Integrated Communication), Bronze (Brand-building), IMC European Awards 2008
Rexona/Sure, Unilever's deodorant brand, had fallen to third place in the Dutch market and wanted to recruit younger customers. A campaign created by Lowe aimed to launch the “Rexona Girl” product lin

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