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Case Study
1.
Launching of the New Espace
Elvira Torres and Veronica Azcarate, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Dimension for Renault Espana. Although the Renault Espace was the pioneer in Spain in the people carrier segment, growing competition overwhelmed its market sha ...

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Case Study
2.
Renault Espace 'Innervision' Mailing
Jonathan Wignall and Mina Lad, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this multimedia campaign were to launch the Renault Espace and convince owners that the car had been impro ...

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Case Study
3.
Renault Business Link Programme
Jonathan Wignall and Mina Lad, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). In the UK, the fleet sector represented a finite market, with only 24,000 companies with over 25 vehicles.

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Case Study
4.
Renault Espace 'Innervision' Mailing
Jonathan Wignall and Mina Lad, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this direct mail campaign were to launch the Renault Espace and convince owners that the car had been impr ...

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Case Study
5.
Lost in Espace
Mina Lad and Jonathan Wignall, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by WWAV Rapp Collins for Renault, both located in England. The campaign used direct mail to promote the Renault Espace Range, a multi-purpose vehicle (MPV), to exi ...

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